Deviate Labs - The Growth Marketing Agency

The Growth
Marketing
Agency

For Companies Ready to Deviate.

The growth marketing agency that identifies, quantifies, and solves your scaling challenges, powered by 10+ years of expertise, cutting-edge tools and processes, and a relentless commitment to communication.

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We Literally Wrote the
Book on Growth Hacking

Deviate Labs’ founders Raymond Fong and Chad Riddersen published the definitive book on growth hacking, “Growth Hacking: Silicon Valley’s Best Kept Secret”.

Trusted by Founders & CMOs at
ABC NewsCBSRead WriteShark TankVenture BeatTech CocktailUnivisionProduct HuntAskMenAMP RadioForbesThe Huffington PostGood Morning AmericaParentingTodayThe Dr Oz ShowBillboardThe ViewSteve HarveyNPR

We Build the Structure Primed for Explosive Growth

We’ve deployed the original Automated Sales Process™ for 100+ clients since 2014, proving it a universal roadmap to scale. Originally built for traditional businesses and high-growth startups, we’ve successfully implemented this framework across B2B SaaS, D2C brands, and scaling teams looking to turn growth into a more predictable system.

CONTACT US

Awareness

Demand begins at attraction. We help brands show up in the places customers are already discovering, researching, and forming opinions, from search and AI-powered discovery to paid media, organic social, creator ecosystems, and high-intent content. The goal is not just to generate traffic, but to create qualified attention that can turn into measurable growth.

AwarenessConversionEducationNurtureTrackingRetention

Growth Systems Built
for Your Business Model

Every business model has its own path to growth. We help you find the channels, conversion systems, and strategic opportunities that fit yours. Contact us to see if Deviate Labs is the right fit for where you are headed next.

CONTACT US

B2B SaaS

Growth breaks down when demand, sales, and attribution are treated as separate problems. We help teams build a cleaner GTM engine so they reach the right accounts, convert interest into qualified pipeline, and give leadership confidence in what is actually driving revenue.

Engineered Offerings:
  • GTM strategy
  • Organic social strategy
  • Paid Ads: Google, Meta, LinkedIn, Reddit
  • LinkedIn lead generation
  • Deep funnel tracking
  • Account based marketing
  • CRM / attribution infrastructure
  • SEO + GEO
Grow Your Pipeline

D2C & Ecommerce Brands

D2C and ecommerce growth depends on crafting impactful touchpoints from the first ad impression to the post-purchase email. We help brands sharpen their positioning, improve the path to purchase, and build marketing systems that turn attention into repeatable revenue.

Engineered Offerings:
  • Brand development
  • Influencer marketing
  • Website conversion optimization
  • Email flows + lifecycle marketing
  • Landing page optimization
  • Paid ads: Google, Meta (Instagram + Facebook), TikTok, Pinterest, Reddit
  • SEO + GEO
Grow Your Revenue

Marketplace Businesses

Marketplace growth requires you to balance demand, supply, trust, and timing so the right users show up, convert, and return later. We build the acquisition, creative, SEO, and tracking systems that help all sides grow in sync.

Engineered Offerings:
  • Ad creative development
  • Paid ads: Google, Meta (Instagram + Facebook), TikTok, LinkedIn
  • SEO + GEO
  • Supply-and-demand funnel strategy
  • Conversion tracking + analytics
Grow Both Sides

Venture-Backed Startups

Venture-backed startups need growth systems that can move fast without guessing blindly. We help teams sharpen their GTM strategy, test the right channels, and build landing pages and campaigns that turn market interest into measurable traction. Every test is designed to reveal what works, what scales, and where to seek the next stage of growth.

Engineered Offerings:
  • GTM strategy
  • Channel testing
  • Paid ads: Google, Meta (Instagram + Facebook), LinkedIn, TikTok, Reddit
  • SEO + GEO
  • Funnel creation
Reach the Next Stage

Service-Based Businesses

Service-based businesses grow by building credibility in common spaces. We help teams build the social, paid, SEO, and landing page systems that make the right customers easier to reach and primed to convert. Every channel is designed to build trust, clarify value, and move prospects closer to taking action.

Engineered Offerings:
  • Social media marketing
  • Paid ads: Google, Meta (Instagram + Facebook), TikTok, Reddit
  • Channel testing
  • SEO + GEO
  • Landing pages
Book Out Your Calendar

Higher Education & Non-Profit

Higher education and non-profit organizations need to inspire action without losing clarity. We help teams translate their mission into campaigns, content, events, and digital systems that build awareness, deepen engagement, and move the right people to participate. The result is marketing that feels purposeful, organized, and built to convert attention into real-world impact.

Engineered Offerings:
  • Event marketing
  • Live brand activations
  • Content strategy
  • Influencer marketing
  • Paid awareness + remarketing campaigns
  • SEO + GEO
  • Paid ads: Google, Meta (Instagram + Facebook), TikTok, LinkedIn
Spread Your Mission
Growth marketing means deviating from the norm.

Receipts From the Growth Lab

From scaled revenue to viral moments, our clients show what happens when campaigns are engineered for growth.

Event Promotion for an Elite Academic Institution

The Harvard Business School AI Institute

We were the architects behind a strategy that seamlessly integrated an interactive stunt game, influencer partnerships, and PPC to capture attention and sell tickets for Harvard D^3’s digital event.

Viral Digital Scavenger Hunt for a Top Tech Domain Brand

Radix | .Tech

What started as a Black Friday campaign became an internet-wide phenomenon: 809K+ visits, 109K+ active players, and 17+ minutes average time on site. The puzzles sparked dedicated subreddits, Discord communities, and widespread news coverage. Best of all, the campaign reached the audience it was built for: developers.

GTM Strategy for a Non-Profit’s First Saas Product

CoDeveloper by the Institute of Food Technologists

We brought an 85-year-old scientific institution's first AI product to market, building the brand, demand engine, and sales enablement from zero, turning scientific credibility into a demand-generation advantage and leading to 100+ leads per month.

Gamified Growth Engines for Global EdTech

SMART Technologies

We turned interactive classroom tools and learning games into campaigns people could play, share, and act on. Our work spanned targeted funnels, educator campaigns, influencer strategy, mascot-led social content, and digital challenges. The campaigns drove 55K+ paid impressions in one week, 5+ minute average engagement on key game pages, and gameplay conversion rates as high as 36.79%.

Custom PPC Strategy for an Iconic American Auto Brand

McGraw Ford

We engineered a Meta advertising strategy that helped a regional automotive group drive more customer sales, cutting Cost Per Lead by 40% and increasing high-quality site traffic by 287%.

B2B Launch Strategy for a Platform Acquired for $60M+

Claim (acquired by GrubHub)

We built step-by-step launch playbooks and campaigns that introduced a Gen Z dining app to major restaurant chains. By refining the positioning, audience strategy, and lead-gen funnel, campaigns cut LinkedIn CPC by 84%+, grew paid-site engagement more than 3x, and generated high-intent report signups before the company’s $60M+ acquisition.

The numbers don’t lie.

We See Results

Second Front
67% lower cost per lead
for a govtech company.
Regina Andrew
40% revenue increase
for a luxury home and interiors brand.
Room Key Studios
300% increase
in organic clicks for a boutique Los Angeles recording studio.
Supervised
450K+ impressions
from viral LinkedIn thought leadership content.
IAA
0 → $10k/month
revenue for an Immersive Audio Brand
HR Cloud
16x organic traffic
growth for a B2B SaaS brand scaling inbound demand.
TakeOne (Robotherapy)
5x higher click-through
compared to the brand’s standard ad performance.
Athlete to Athlete
183% increase
in monthly sales for a youth athlete mentorship platform.
The Travel Nanny
0 → $10K/month
revenue within six months of launching a travelling nanny business.
A Bad Think
Grammy nomination
for an independent music project.
SMART Technologies
$0.33 cost per click
for an engagement-focused mindfulness campaign.
Tapfiliate
50% subscriber growth
for an affiliate marketing SaaS platform.
Behind every strong statistic is a system built with intent.

How We Get You There

We help companies find the right opportunities, focus their efforts, and create the momentum needed to grow with confidence.

01

Strategy + Positioning

GTM strategyBrand positioningAudience researchChannel testingGrowth experiment roadmaps

We bring structure to the parts of growth that feel subjective: whom to target, what to say, where to focus, and how to prioritize. Our approach blends customer insight, market context, channel strategy, and experimentation into a sharper growth direction companies can actually execute against.

02

Paid Growth

PPCPaid searchPaid socialLinkedIn lead genABM campaigns

Paid media is one of the fastest ways to test markets, validate messaging, and learn which audiences are ready to move. We build paid growth systems that combine disciplined targeting, creative iteration, funnel structure, and performance analysis to turn ad spend into a clear path toward scalable acquisition.

03

SEO + Content

SEOGEOAI SEOContent strategyNewsletters

We build visibility around the way people actually discover, evaluate, and trust brands today. That means creating content ecosystems that support search, AI discovery, organic authority, and long-term demand, not just chasing rankings or publishing for the sake of publishing.

04

Creative + Conversion

Ad creativeCreative testingLanding pagesEmail flowsSales collateral

Attention only matters if it moves people closer to action. We develop creative, landing pages, lead magnets, email flows, and sales assets that are built around the customer journey, not isolated deliverables. We translate interest into trust, trust into intent, and intent into measurable growth.

05

Tracking + Infrastructure

Deep funnel trackingCRM + attributionConversion trackingAnalytics dashboards

Scaling becomes guesswork when teams cannot see what is actually driving results. We help companies connect campaigns, channels, CRM data, attribution, and conversion tracking into a clearer performance infrastructure. With the right measurement in place, teams can make better decisions, optimize spend, and understand which parts of the funnel deserve more investment.

06

Brand Campaigns

Influencer partnershipsStunt marketingEvent marketingLive brand activations

Some growth comes from capturing demand. Some come from creating it. We develop brand-building campaigns that help companies earn attention, spark conversation, and become more memorable in their market. Through influencer partnerships, stunt marketing, events, and live activations, we create moments that give audiences a reason to notice, engage, and remember.

Hear what founders, operators, and marketing leaders have to say.

The Reports Are In

"They are not a traditional marketing agency that just runs ads; their engineering team built custom, gamified web applications from scratch, developed proprietary workflows, and navigated complex backend API and domain integrations. They perfectly bridged the gap between highly creative, boundary-pushing viral concepts and the operational rigor required by a major academic institution."

— Blair Kahn-Taveras, Director of Learning Content & Partnerships at a Science Institute

"They are a hyper-responsive team that has felt like family since we started working together. We are incredibly grateful that Deviate Labs' expertise afforded us the freedom to focus entirely on our creative work, knowing we have true allies who actually have our backs."

— Stephen Ou, Co-Founder of Room Key Studios

"As our project has evolved, the team was able to adapt and optimize for each stage. Deviate Labs is a creative and resourceful team with many facets of expertise - I highly recommend their services."

— Manat MacLeod, Program Manager at SMART Technologies

"They're a data-driven team that executes at a high level and provides a lot of innovative ideas. We genuinely appreciate their enthusiasm and can-do attitudes!"

— Jenny Cipoletti, Founder of Tivvit

"Deviate Labs is a cutting-edge, comprehensive, and well-informed marketing company. We have been beyond impressed with their proactive nature and diligence… By using traditional, tried and true marketing concepts in new and technology-driven ways, they are working on a whole different level than most in their field."

— Dustin Martin Founder of Martin Studios

"I would recommend Deviate Labs for anyone who wants to expand their business and see a rapid growth."

— Krishna Surendra CEO of HR Cloud

"Business consulting, in todays evolving environment, AT ITS FINEST! Can't say enough great things about Deviate Labs and their professionals. Extremely knowledgeable in everything business."

— Brandon Hollier, Senior VP of Sales at BrushBaggy

"After having gone through several marketing agencies, Deviate Labs is the first one to truly 'get' it. Most marketing agencies we worked with had their formula, which they then tried to apply to our business. Deviate Labs really looked at what was needed for our specific business and then came up with a solid combination of tried and tested channels, as well as more novel approaches. We have been hitting record after record ever since. 10/10 recommendation."

— Thomas van der Kleij, Founder & Head of Tapfiliate

"An uncanny ability to come up with insanely creative solutions to the most difficult marketing problems."

— Paul Howey, Co-Founder & CEO of Talkroute

Growth Starts Here

Tell us what you’re trying to grow. We’ll help you find the clearest next move and see if Deviate Labs is the right team to get you there.